Loop Earplugs
Art Direction: Emily Chu
Copywriting: Nadia Diaz
Campaign Overview
Problem
You cant always control the noises around you or even who decides to sit right next to you when you are trying to study. Everything you cant control may even take control of how well you preform especial when you're studying.
Insight
People tend to go to the library when the need to study because they assume its going to be a quiet and peaceful place to lock in and get work done work. However not everyone’s definition of quiet and peaceful is the same.
Target Audience
Graduates and Undergraduate ages 18- 30
Our big idea
You cant control the people and the noises around you but you can control how you block them out when you Loop in and Lock in
Campaign Idea
Eccentric library will be positioned as the study event of the century, but what participants won’t know is that it will be, well... weird.
When participants enter the experience, they will each be given a pair of loop ear plugs to wear throughout the experience.
As the participants get to studying, a full marching band enters the library and begins playing a halftime show... or 3 professional motorcyclists enter the library revving their engines... or a group of screaming children and their kindergarten teacher enter the classroom... Or a rock band enters and begins playing a set. Truly, the possibilities are endless.
During the experience, participants will experience the amazing noise cancellation properties loop earplugs have.
The best part of the eccentric library is no two experiences are alike! This will cause participants to want to talk about the experience after it has occurred. This could also bring repeat participants who enjoyed the experience the first time.
