Athletic Brewing Co.
Art Direction: Emily Chu
Copywriting: Nadia Diaz
Campaign Overview
Insight
No one wants to take a break from drinking but everyone needs to. No one wants to take a break from drinking but everyone needs to.
Big Idea
People like to drink whether it’s to be social or just because they enjoy the taste of beer. However drinking alcohol all the time isn't great so, everybody needs a break from drinking even when no one wants to.
Tagline
“Even the gods need a break.”
Banner Ad
Grocery Cart Ads
Instagram Carousel
Still Frame Video
“Your skin is so soft, what's your secret?”
“I only drink Nectar that’s fit for the gods”
“Athletic brew keeps you looking and feeling like a god.
Formulated to be alcohol-free because, even gods need a break.”