San Marcos Farmers Market
Web and Mobile Web

UI - Emily Chu

UX - Giselle Diaz

Branding - Hal Moore

Project Goals

Problem Statement

People visit the Farmer’s Market once or twice, but don’t come back.

Short Term Goals

Find out why people are not coming back to the Farmer’s Market multiple times. Make the
Farmer’s Market experience smoother and more navigable.

Long Term Goals

We want to create lasting, long-term customer relationships. Increase the total attendance of the Farmer’s Market.

Farmers Market Branding

Brand Applications

Desktop Website

Mobile Website

Video Narrative

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Piece of Cake